The top of the European Agency 100; the 10 largest agencies alone posted a combined 104% year-on-year growth rate. Notably, the largest agency in this year’s ranking, Tradelab (which operates in France, Germany, Spain, and Italy), was founded less than five years ago. Modus, a French agency that came in at number three in this ranking, was also founded recently, in 2016. In other parts of the ranking, other new agencies, such as Havas Media Leap, Dopamine, and Cendyn, also made a strong impression.A firm-wide report by a London-based group of independent agencies aims to shine a light on some of Europe’s hottest marketing talent. The ranking is based on revenue data compiled primarily from the agencies themselves and independent financial sources. The research paints a picture of agencies that, on the whole, are growing.
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